- Strategy is backed by its latest study of 600 respondents in Singapore, conducted by an independent research agency, which highlights views from the local population.
- WWF-Singapore also reports on impact of key local projects:
- Around 5,000 finance professionals have completed WWF’s Asia Sustainable Finance Initiative (ASFI) Academy courses introduced last year
- Since November 2020, more than 14,000 illegal wildlife trade e-commerce listings have been identified by the WWF Wildlife Cyber Spotter volunteer programme.
- WWF-Singapore’s Plastic Action (PACT) programme expands to the warehouse sector with Syspex making a pledge to reduce the amount of packaging in local logistics delivery.
SINGAPORE, 13 October 2022 – Today, the WWF-Singapore (World Wide Fund for Nature Singapore) announces the findings of its study[1] ‘Voices of Singapore’. It was conducted by Intuit Research, a boutique market research consultancy with offices in Singapore, Hong Kong, London, and Lisbon. The study sets the stage for WWF-Singapore’s strategic focus designed to promote sustainability in the day to day lives of Singaporeans, by catalysing change and bringing Singaporeans closer towards a climate-resilient future.
The findings and the strategic themes and programmes were shared in a closed-door media event organised by WWF-Singapore. It featured a presentation by Mr. R. Raghunathan, CEO of WWF-Singapore, and a panel discussion with WWF-Singapore’s subject matter experts sharing success stories and their key upcoming projects for 2023 and beyond. The event was attended by top tier local media publications.
‘Voices of Singapore’
- With the participation of 600 Singaporeans, the study highlights the top five topics that are personally most relevant to Singaporeans (in order of importance):
- Circular economy,
- Food security,
- Use of renewable energy,
- Protecting our seas, coastlines and marine environment; and
- Developing innovative solutions.
- The study shows that two-thirds of respondents are willing to turn off unnecessary lights, electrical appliances and use public transport. More than half of respondents are willing to cut down on food waste, use energy-efficient appliances or LED lights at home, and conserve water. Respondents aged 50 and above are the leading age group in practising these lifestyle changes which bring along long term cost saving benefits.
- The study finds that six out of ten respondents are aware of iconic WWF programmes such as Earth Hour and a third of all respondents have taken part in it. It is also heartening that the Kosong Plan introduced by WWF-Singapore last year, which encourages Singaporeans to make their own personal Net Zero plans, is now known to a third of the local respondents.
Four Themes, Nine Programmes, One Goal
The ‘Voices of Singapore’ study has paved the way to the launch of WWF-Singapore’s new thematic pillars: Climate, Sustainability and Circular Economy, Nature and Biodiversity, Closer to Home. Each of the themes has important programmes to drive action.
“As custodians of our planet’s well-being, we recognise that citizens’ expectations are changing and a plethora of environmental issues now take precedence. We have taken these beliefs of Singaporeans into consideration and created a strategic overview of WWF-Singapore’s interventions – one that creates a clear proposition for a variety of stakeholders to be engaged and be active for our planet’s future.” said WWF-Singapore’s CEO, Mr. R. Raghunathan. “As embodied in our tagline, ‘Together Possible’, it is imperative that individuals, businesses, policymakers and investors recognise the role that everyone plays in this collective journey towards a greener and more resilient future. Together, we can leave a legacy which allows future generations to enjoy a world where people and nature can coexist and thrive.”
WWF-Singapore’s ASFI Academy hits a milestone of 5,000 enrolments within a year
WWF-Singapore’sAsia Sustainable Finance Initiative (ASFI Academy) is a suite of accessible, practical and technology-enabled sustainable finance e-learning courses based on the latest sustainability science and designed specifically for Asia-based finance professionals. The online Academy’s suite of courses have been developed in collaboration with Singapore’s leading finance sector industry associations and have been accredited by the Institute of Banking and Finance (IBF) under the Skills Framework for Financial Services.
Since its inception last year, ASFI Academy has achieved a milestone in which 5,000 finance professionals have enrolled into WWF’s Asia Sustainable Finance Initiative (ASFI) Academy courses.
There are seven core courses launched and the topics include Responsible Banking, Responsible Investment, Agriculture, Forestry and Fisheries, and Sustainable Infrastructure. Beyond Climate, there are also new courses on Nature and Biodiversity launching next year.
WWF-Singapore’s Wildlife Cyber Spotter programme helps identify over 14,000 illegal wildlife listings
Since November 2020, WWF-Singapore’s Wildlife Cyber Spotter Programme has played a key role in stemming the illegal wildlife trade through volunteer efforts. Currently, we have 346 volunteers who have been trained to detect sales listings of illegal wildlife products on digital platforms.
These volunteers search for products using 342 keywords in nine languages. In June 2022, the Cyber Spotter Programme has also included Rhino and Sea Turtles as focus areas. Ivory products, wildcat products and live animals are among the top illegal wildlife trade listings and highlight the role of WWF-Singapore’s Wildlife Cyber Spotter volunteers in the fight against this illicit trade.
Local distributor Syspex commits to reducing product packaging
Under WWF-Singapore’s Plastic Action (PACT) programme, Syspexis the first partner in the warehouse sector committed to reducing packaging used in local logistics delivery. This additional sector includes partners focused on the logistics packaging and are dedicated to transforming their business model into a circular one.
As a business-to-business packaging and warehousing solutions provider in the Southeast Asia region, Syspex plans to meet the sustainability demands of consumers by offering environmentally sustainable products and solutions, and reducing use of plastics or by replacing single-use plastics.
For more information, please contact:
| Marta Bigio marta.bigio@redhill.asia +65 91397354 | Victoria Mak victoria.mak@redhill.asia +65 91733801 |
About WWF-Singapore
World Wide Fund for Nature (WWF) is one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature.
WWF-Singapore works locally and around the region to create impactful change around climate, circular economy, wildlife, biodiversity and sustainable finance by engaging individuals, communities, businesses and governments. Our mission is to stop the degradation of the planet’s natural environment and to build a future in which people live in harmony with nature.
For more information, please visit wwf.sg.
