The iconic grassroots movement aims to inspire climate action by bringing together communities, businesses, industry associations towards a low carbon, climate-resilient Singapore.
SINGAPORE, 23 MARCH 2022 – Earth Hour by the WWF-Singapore (World Wide Fund for Nature Singapore) returns on 26th March 2022 with a call for Singaporeans to participate in the iconic lights switch-off at 8.30 p.m. to show their support for protecting the planet, and joining climate action efforts beyond the hour.
Earth Hour 2022 aims to inspire and mobilise more stakeholders from businesses, grassroots organisations, community groups and individuals in a pivotal moment to enable positive environmental change together.
Echoing his support for WWF-Singapore’s Earth Hour movement, Victor Mills, Chief Executive of Singapore International Chamber of Commerce said, “Climate change risk is existential to us humans, to all other species and to our planet. Earth Hour is not a gimmick. It is an opportunity for us to pause and reflect on the actions each person, each business and each country needs to take to mitigate these risks in their own best interests. We only have one planet and we need to start respecting it. It sustains us and we must behave more sustainably to sustain it. The message is mutual assured co-existence rather than mutual assured destruction.”
Participation of Communities
This year, Earth Hour includes avid supporter community groups like Marymount Community Club, Pioneer Constituency and West Coast Grassroots Organisations – all striving towards a low carbon, climate-resilient Singapore.
Singapore’s largest grocery retailer, FairPrice, is further expanding on its commitment to nature by switching off or dimming the non-essential lights this Earth Hour. It would involve over 360 participating outlets, which include its FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, Unity, Cheers, FairPrice Xpress, FairPrice Hub and distribution centres.
“With Singapore accelerating on the Green Plan 2030 agenda, it is encouraging to see increased participation from influential industry players and community groups taking a stand for nature at Earth Hour 2022,” said R.Raghunathan, CEO of WWF-Singapore. “WWF-Singapore has been working relentlessly on priority conservation issues such as climate change, PACT (Plastic ACTion), sustainable consumption and sustainable finance. I also look forward to seeing more stakeholders joining our Kosong Plan to make a personal Net Zero pledge at earthhour.sg.”
Hundreds of businesses, establishments, communities and individuals have pledged to be a part of the Earth Hour movement including iconic landmarks such as Marina Bay Sands, Jewel Changi Airport and Singapore Flyer.
BEYOND THE HOUR: #DatewithNature
Throughout the day, WWF-Singapore invites the public to reconnect with the planet and enjoy a #DatewithNature at must-go-to spots such as local park connectors and national gardens such as Gardens by the Bay.
“Gardens by the Bay offers a welcome respite from the hectic city life with its lush landscapes and biodiversity in the heart of Marina Bay. We invite the public to come and explore the fascinating wildlife in our starry gardens sans Supertree lights this Earth Hour,” said Thomas Seow, Chief Operations Officer of Gardens by the Bay.
While immersing themselves in nature, the public are also encouraged to capture these moments on their social media, using the hashtag #DateWithNature and tagging WWF-Singapore, to encapsulate the day with beautiful images of nature surrounding the nation.
BEYOND THE HOUR: Brew your own ‘Kosong Plan’
Besides switching off for Earth Hour, people in Singapore can do more and take action in their everyday lives with WWF-Singapore’s Kosong Plan. The Kosong Plan allows individuals, businesses and organisations to show their support for the environment and create free personalised guides to making small, actionable lifestyle changes, such as reducing personal usage of single-use plastics, consuming more sustainably farmed seafood and produce, or choosing eco-friendly alternatives to e-commerce packaging when they shop online. Throughout the year, pledgers can also look forward to updates and actionable tips on how to achieve their Kosong Plan goals.
Earth Hour takes place on 26th March 2022, 8.30pm. For more information, to participate in the switch-off, or to create your own Kosong Plan, please visit earthhour.sg.
StarHub Limited is the official media partner for the Earth Hour 2022 campaign.
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About Earth Hour
Earth Hour is WWF’s flagship global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become one of the world’s largest grassroots movements for the environment, inspiring individuals, communities, businesses and organisations in more than 180 countries and territories to take tangible environmental action for over a decade. Historically, Earth Hour has focused on the climate crisis, but more recently, Earth Hour has strived to also bring the pressing issue of nature loss to the fore. The aim is to create an unstoppable movement for nature, as it did when the world came together to tackle climate change. The movement recognises the role of individuals in creating solutions to the planet’s most pressing environmental challenges and harnesses the collective power of its millions of supporters to drive change.
About WWF-Singapore
World Wide Fund for Nature (WWF) is one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. As one of WWF’s international hubs, WWF-Singapore supports a global network spanning over 100 countries. WWF-Singapore works closely with local stakeholders towards a greener and more sustainable Singapore and the region around us. We work to address key conservation areas, such as climate change, sustainable finance, deforestation, illegal wildlife trade, marine conservation, and sustainable production and consumption, through collaboration, education and outreach efforts involving the community, businesses, and governments. For more information, please visit wwf.sg.
